with contribution from Roj Alday
Following her maternity leave, Jenela’s return to the spotlight was celebrated by Amara Shia Jewelry with an intimate showcase that drew attention from her loyal supporters and new followers alike. The event took place at the Celebrity Suite within Okada Hotel Manila, spanning three days of exclusive gatherings from August 22 to 24, 2025. It was a moment to reconnect and reaffirm her status as the official brand ambassador.
Amara Shia CEO Shina Aquino and brand ambassador and content creator Jenela Cachero aka Jenela in Japan
The opening day featured a private preview for select media representatives, giving them an early look at Amara Shia’s latest high jewelry pieces. This event served as a platform for the brand to highlight its recent developments, showcasing its ongoing commitment to quality craftsmanship and creative expression. Attendees, many of whom have followed the brand for years, also took the opportunity to reflect on the lasting bond between Amara Shia and its community, affectionately called “Mga Ma’am Ko.”
Over the next two days, the brand hosted a closed-door jewelry viewing by invitation only. Loyal clients and VIPs were invited into the luxurious setting of the Celebrity Suite to observe the newest collections firsthand. The carefully curated pieces demonstrated the grandeur and refinement that Amara Shia has become synonymous with, inspiring admiration among those in attendance. It was a demonstration of their dedication to offering only the finest in jewelry design.
This gathering was a celebration Jenela’s comeback and a reaffirmation of the company’s purpose—providing exclusive experiences that bring customers closer to the artistry behind each piece. The event included opportunities for personal interactions, with Jenela and Shina present to meet guests, share stories, and strengthen bonds with the community that has supported their journey through the years.
Throughout the event, Amara Shia remained focused on its core mission: creating pieces that hold meaning as much as they radiate beauty. Each moment served as a reminder of the brand’s goal to help women celebrate their own stories through jewelry.
