Luxe Beauty and Wellness Group hosted a grand thanksgiving party at Cleo by Blueleaf on January 24, 2026 to celebrate its fourth year of successful business. The event was attended by local celebrities Tommy Tiangco, Zeinab Harake, Viy Cortez, Rita Daniela, Ruffa Gutierrez, Aubrey Miles, and Troy Montero. Founder and CEO Anna Magkawas led the evening’s program, sharing candid reflections on Luxe’s journey and what’s next.
Photos above courtesy of Luxe Slim Facebook page
On what to expect from Luxe, Anna said the brand has big plans for 2026. “Well, maraming mangyayari this year 2026. Sobrang exciting ng taong ito. We are going to launch a new product under Luxe Skin so ito sobrang positive kami na talagang magugustuhan siya ng mga tao,” she revealed, hinting at a fresh line of offerings aimed at wellness-focused consumers.
Anna Magkawas
Anna outlined expansions to Luxe’s konjac lineup — following Konjac Zero, Konjac Rice, and Konjac Sauce, with varieties like black rice and turmeric rice, plus konjac jelly. “Kasi ‘di ba we launched Konjac Zero, Konjac Rice, and we have Konjac Sauce, so magkakaroon lang ng varieties ng konjac like we’re going to release black rice, turmeric rice. We also have konjac jelly. It’s a different thing naman. I’m not sure kung may nag-ooffer na dito sa Philippines pero that’s something na nile-look forward namin na magugustuhan ng mga tao kasi it’s zero calories. Kasi mga tao ngayon lahat tayo into wellness, fitness. ‘Yung iba dyan nagbibilang ng calories, [nagka-]calorie deficit.”
On the topic of brand ambassadors and marketing priorities, Anna explained a shift in focus for 2026. “Well, honestly, this 2026, medyo iba kasi direction namin. Right now, mas naka-focus kami sa users, affiliates, and also on our distributors. Siguro ‘yung ibang budget namin, doon muna namin ilalaan. Nagbabawas din kami ng billboard expenses, talagang mina-manage muna namin mabuti ‘yung expenses namin.” She added that 2025 was a year of professionalizing the business, sorting legalities and paperwork, part of preparing Luxe for long-term growth and possible investors. Long-term business kasi ang goal ko with Luxe. Pampatagalan na tipong puwede ko siyang ipamana sa mga anak ko.”
Reflecting on the past year, Anna did not shy away from the difficulties of 2025. “Ang dami talagang umiyak noong 2025,” she admitted, noting that many businesses struggled. Still, she remained hopeful and determined. “This year, minamanifest namin, cineclaim natin na makakabawi ang bawat negosyo ngayong 2026. Hindi lang Luxe but even ibang businesses na nakaranas ng struggles ng 2025,” Anna shared.
Asked how Luxe has maintained staying power despite setbacks, Anna pointed to trust and loyal customers and partners. “Ang daming taong nagtitiwala at natutulungan. Not just the distributors but even the consumers. Na talagang may mga client tayo or mga user na parte na ng buhay nila ang Luxe products. Ako, pangarap ko talaga ‘yan na maging house brand siya. Na bawat Pilipino na makilala talaga si Luxe Slim, si Luxe Skin. Especially si Luxe Slim kasi ‘yan naman talaga ang hero product namin.”
Before the evening wrapped, Anna shared three guiding principles she follows as CEO. She enumerated them and gave detailed explanations during the group interview, “Be consistent. Listen to your consumers and the people around you. And surround yourself with positive people.”
The event blended celebration with vision-setting — celebrity guests mingled while Luxe leaders laid out a roadmap for product expansion and sustainable growth heading into 2026.
Check out Anna Magkawas’ latest vlog to get a glimpse:
