In recent years, an increasing number of Filipinos are exploring new ways to become entrepreneurs. Many see starting their own businesses as a path to financial independence and personal growth. Digital platforms, startup opportunities, and direct selling are becoming popular options for those seeking to take control of their careers and build something of their own. This rising interest reflects a desire among many Filipinos to create a better future, driven by the hope of making a lasting impact through their ventures.
L-R: COO Miko Imson, CSO Joseph Lim, CEO Jurgen Gonzales, CFO Franscesca Fugen
Fresh start
On June 30, 2025, Ascendra International held a recent milestone with its soft launch at the 6th Floor, Global Link Center, Shaw Boulevard, Barangay Wack-Wack, Mandaluyong City. This event marked the start of a new chapter for the industry, promising fresh ideas and a different approach to how network marketing is traditionally seen.
A team of experienced leaders
Ascendra International takes pride in its team of experienced professionals. Leading the company is CEO Engr. Jurgen Daniel Gonzales, a veteran with 30 years of experience in multi-level marketing and a well-respected trainer. Alongside him is Chief Strategy Officer Joseph Lim, an award-winning strategist recognized as Top Male Networker by Business For Home. The team also includes Miko Imson, the Chief of Operations known for his innovative training methods and international experience. Completing the group is CFO Francesca Fugen, a serial entrepreneur dedicated to financial leadership and advocating for women and mental health issues.
These leaders have built their careers through years of working in prominent MLM companies in the country. Now, they aim to create a business model based on sustainability, honesty, and genuine ownership rights, rather than just relying on recruitment.
New kind of network marketing
CEO Jurgen Gonzales explains, “Ascendra means ‘to rise,’ and that’s exactly what we intend to help others do. We are not just building a company, we are reshaping an entire industry.” The company’s approach shifts focus from traditional recruitment-heavy models to emphasizing quality products and the use of modern technology. With automation tools, artificial intelligence systems, and education platforms, Ascendra seeks to attract Filipino entrepreneurs who want real ownership of their businesses.
Joseph Lim adds, “Our ecosystem is designed not just for profit, but for purpose. We’re here to empower individuals to uplift others, create legacies, and build businesses with integrity.” Their goal is to help people grow not just financially, but also as responsible business owners who prioritize ethics and long-term success.
Building a future with purpose
The launch of Ascendra International introduces what the team calls a “values-driven evolution” in network marketing. It’s about promoting leadership, encouraging innovation, and fostering a sense of community. More Filipino entrepreneurs are starting to see opportunities in setting up their own businesses, as the number of individuals venturing into entrepreneurship steadily increases.
This upward trend highlights many Filipinos’ desire for more control over their careers and financial futures. As entrepreneurs grow in number and confidence, Ascendra’s fresh approach aims to serve this expanding community of independent-minded individuals eager to make a difference.
About Ascendra International
Ascendra International is a forward-thinking network marketing company created by industry veterans committed to transforming success standards. The company focuses on ethical business practices, product innovation, and technology-driven systems. It strives to empower Filipino entrepreneurs by providing transparent tools, accessible training, and long-term support. With leadership backed by decades of experience, Ascendra is setting a new benchmark for what network marketing can become today—more honest, more sustainable, and more empowering.
Future built on integrity
As Ascendra International begins its journey, its leaders emphasize the importance of creating a business environment rooted in trust and transparency. They believe that success should not come at the cost of ethics or authenticity. By integrating advanced technology and a strong core of values, the company aims to provide an empowering platform for entrepreneurs who want to grow their businesses responsibly.
This new approach encourages individuals to take ownership of their careers and develop their skills alongside a supportive community. The focus on long-term sustainability ensures that entrepreneurs are equipped not just for immediate gains but for lasting success that can serve their families and communities.
The future of Ascendra
The launch of Ascendra marks the start of what its founders describe as a “values-driven evolution” in the industry. They see this as an opportunity to reshape how network marketing is perceived and practiced in the Philippines. With a focus on leadership, innovation, and integrity, the company hopes to set a standard that others will follow.
As more Filipinos seek to establish their own businesses, Ascendra’s approach offers a fresh perspective—one that promises growth with purpose and honesty. The company’s commitment to empowering Filipinos to build meaningful, sustainable enterprises supports the country’s broader movement toward entrepreneurship and economic resilience.
With a clear vision and a strong leadership team, Ascendra International is poised to make a significant impact in the world of network marketing. Its focus on ethical practices, innovative technology, and long-term growth offers Filipino entrepreneurs a compelling new opportunity. As the industry evolves, Ascendra’s example may inspire more businesses to prioritize integrity, purpose, and community in their operations.
