Beautéderm Founder and President Rhea Anicoche-Tan has always been supportive of her brand ambassadors, with her products often given away in these celebrities’ press conferences. When it comes to the movie stars, she makes sure to hold block screenings for them. Last December, she had screenings for MMFF entries like Green Bones, The Kingdom, Espantaho, and Hold Me Close because her endorsers top bill or are part of the movies. The business owner makes sure the partnership with her endorser remains a two-way thing.
Now, the spotlight shines on Everything About My Wife by Creazion Studios and GMA Pictures. Anicoche-Tan came all the way from the Beautéderm Headquarters in Angeles, Pampanga, to Manila and braved the Mandaluyong traffic to show her support.
The SM Megamall premiere of Real Florido’s Everything About My Wife transformed into a celebration, with Anicoche-Tan present to support her endorsers Jennylyn Mercado, Sam Milby, and Dennis Trillo. The venue was filled with energy from fans, family, and friends of the lead stars. The Beautéderm family has been a consistent source of support for Mercado and Milby’s projects.
Tan expressed her admiration for the stars’ presence and their performances. “Jennylyn Mercado, Sam Milby, and Dennis Trillo were all beaming at the premiere. I enjoyed how they interacted with their fans. Without a question, they are the country’s best actors and actress of their generation. They gave such honest and poignant performances on screen,” she said.
The film’s narrative struck a chord with Tan. “The audience will find the film relatable. The narrative discusses connection, love, and how much you appreciate the person you’re dedicated to. I hope Filipinos would support the film,” she added, emphasizing the film’s universal themes.
Tan was seen engaging with the lead stars, capturing moments with photos and offering words of encouragement. This display of support is typical of her approach, where she actively champions her endorsers’ work. Mercado is the face of Beautéderm’s Cristaux line, while Milby promotes Slender Sips Coffee, creating a connection that extends beyond mere endorsement.
