Farah Ramos continues a showbiz legacy and celebrates 8 years of ‘Farah Models’
“Looking at these faces here, these are the different faces of Asia,” Farah Ramos, Founder and CEO of Farah Models, shared. “Kasi hindi lang naman Oriental ang Asians or moreno.” The model-turned-manager is proud of her stable of talents as her agency turns eight.
This year, the spotlight shines brightly on its Farah, a woman steering a family legacy of developing icons across the entertainment and fashion industries.
Hailing from a lineage of veteran celebrity managers, Farah Ramos was immersed in an environment filled with legendary figures. Her aunt, Ethel Ramos, managed the careers of Aga Muhlach, Angel Locsin, Claudine Barretto, and Ina Raymundo, while her mother, Chit Ramos, handled Maja Salvador, Niño Muhlach, Matt Ranillo III, among others. Even with showbiz in her veins, Farah charted her path.
She initially started as a model before founding her first modeling agency in 2013. In 2017, she established Farah Models, creating a powerhouse that merges fashion and entertainment with a bold vision for nurturing talent.
Today, Farah Models proudly represents 26 of the nation’s most promising models, blending local and global appeal. For its upcoming anniversary, the agency will introduce eight of the Most Promising Talents in the Philippines—each exemplifying a distinct face of Asia.
How did Farah start?
Farah shared, “I had a modeling agency before with business partners. It ran for three to five years. Hindi nag-work out ‘yung partnership nang maayos. It was really the toughest journey that I had as a businesswoman because I didn’t study business.” Farah is a communication arts graduate and her business just started as people approached her for possible work opportunities. “Pumasok lang ako sa industry because ‘yung mga clients, they would ask me if I know more models, para sa show na ‘to. And I would always get the job for my friends. So, sabi ko, bakit hindi na lang ako magtayo ng agency? Pagkakitaan ko na lang. So, dun siya nag-start.”
Farah continued when asked if she thinks she made the right decision, “In 2017, that’s when I opened my own agency, Farah Models. And when I started, I wanted to have just a few models. Five lang ‘yung sinimulan ko and it was really diverse. Isang Pinay, isang half-American, isang half-Arab, so diverse.”
Farah also shared how her showbiz lineage and exposure have helped in her decision. “And kaya konti lang, kasi nakita ko ‘yung mommy ko and Tita ko, isa isa lang na mga sikat na artista. Gusto ko dapat ganun sa modeling agency ko, konti lang sila, but it’s not gonna work for modeling kasi the brands, they want new faces all the time.”
Meet the Different Faces of Asia
Ronto Katsura – The Rising Oriental Face
Breaking into the scene through GMA’s Foreignoy, Ronto Katsura has shown that stepping outside comfort zones opens doors to great opportunities. With striking oriental features, natural charisma, and versatility, he has attracted attention from brands and creatives alike. Despite being with Farah Models for less than a year, Ronto has already secured campaigns with leading Filipino labels and remains a sought-after collaborator. As Asian representation gains prominence on international runways, Ronto stands out as one of the Philippines’ rising stars.
Laziz Rustamov – The Global Heartthrob
Born in Uzbekistan but embodying a “Pusong Pinoy” spirit, Laziz Rustamov has crafted a career that reflects resilience and international appeal. Residing in Manila for eight years, he’s become one of the country’s most prominent international models, with billboards, commercials, print ads, and runway shows. Beyond fashion, he’s expanding into acting, recently appearing in Batang Quiapo as a Russian mafia character, as well as roles in Tadhana: Fake Love, Beauty Empire, and The Iron Heart. A former Pinoy Big Brother housemate, Laziz aspires to lead in film or TV. Off the runway, he’s a trained chef and proud mama’s boy—showing warmth beyond his looks.
Riona Johnston – The Timeless Irish-Filipina Muse
For many aspiring models, introversion can be a barrier. But for Riona Johnston, her natural shyness off-camera was transformed into confidence and allure when she stepped into the spotlight. This dynamic makes her captivating to brands and creatives. Recently, she collaborated with designer Mark Bumgarner and graced the cover of a magazine early in her career. What makes Riona especially remarkable is her loyalty—she’s been with Farah Models since its inception in 2017, celebrating her eighth year with the agency. A rare blend of grace, charisma, and resilience, she embodies what it means to grow alongside her agency. Her journey exemplifies how authenticity and perseverance can turn timid beginnings into a flourishing career, inspiring many young women with her quiet strength and elegant presence.
Venus Perol – The Face of Diversity
Named by Mega Magazine as one of the “50 Models of the Moment,” Venus Perol embodies the power of individuality. With striking American-Filipina features, bold curly hair, and magnetic presence, Venus represents inclusivity and diversity—values increasingly celebrated in the fashion industry. Beneath her commanding exterior is a warm, approachable personality that draws people in. Her portfolio features a mix of editorials, campaigns, and collaborations spanning high fashion to commercial work. Among a sea of beautiful faces, Venus stands out not just for her distinctive look but for her confidence in owning it.
Jane Chantal Sy – The Elegant Chinese-Filipina
With roots in both China and the Philippines, Jane Chantal Sy has established herself as one of Farah Models’ most in-demand talents. A cover girl for Mega Magazine and part of its “50 Models of the Moment,” Jane is renowned for her effortless grace, fluidity, and professionalism in front of the camera. Her adaptability and ability to elevate a brand’s vision have made her a favorite among photographers and clients. Her consistent rebookings reflect her reliability and dedication. As she continues to rise, Jane is aiming for bigger stages in both fashion and entertainment.
Kaela Alcantara – The Classic Filipina Beauty
Showcasing the timeless beauty of the Philippines, Kaela Alcantara is celebrated for her soft features, graceful aura, and natural charm. Among Farah Models’ most sought-after talents, she is now preparing to venture into pageantry. Despite her shy initial demeanor, Kaela surprises everyone with her eloquence and wisdom when she speaks, revealing depths well beyond her years. With her elegance, intelligence, and natural beauty, she’s ready to represent the Philippines on larger platforms, embodying both grace and empowerment.
Su Jin Kim – The Beauty and Brains of Korea
An epitome of intelligence and beauty, Su Jin Kim balances her successful modeling career with her role as an award-winning TV reporter and business journalist for the Bilyonaryo News Channel. Recently honored with the “Boses ng Talino” Award by the Philippine Institute for Development Studies, Su Jin is celebrated for her well-grounded economic reporting. Her elegance and confidence make her a favorite for fashion campaigns and editorial work. Her ability to excel in both journalism and fashion demonstrates that intelligence and artistry can coexist, inspiring young women everywhere.
Vienne Shirin – The Multi-Hyphenate Filipina
From runway to screen, Vienne Shirin is truly a modern multi-hyphenate. A model, coach, beauty queen, host, and actress, she constantly pushes her boundaries and broadens her horizons. Recently, she appeared in the indie film Beyond the Call of Duty and made her prime-time TV debut in Love Before Sunrise, where she portrayed the girlfriend of Jason Abalos’ character. Recognized as “First Lady” by Pulso World, Vienne has also established herself as a charismatic events host and a passionate advocate for empowerment.
Farah Models, as an agency, continues to demonstrate remarkable growth, securing its place as a rising powerhouse in the industry. Under the leadership of Farah, the agency’s keen eye for talent and her ability to nurture and manage her team like a family sets it apart.
Farah’s taste and thoughtful handling of each model form the brand. She creates an environment of trust, loyalty, and collaboration – the crucial elements that drive the agency’s success. With a clear vision for development and commitment to excellence, Farah Models is undoubtedly on its way to becoming the very best in the industry. It is pushing for just business success but also a genuine bond and purpose within the workplace.
