Growing Family: Beautéderm shares story of growth and heart from its 16-year journey
Some businesses are built from ambition, but the ones that truly last are built from love — love for what they do, and love for the people who make it possible. Many great brands begin as a family — small, close-knit, and full of shared dreams — and over time, that spirit of kinship becomes the foundation of something much bigger. That’s exactly the story of Beautéderm, a brand that, for sixteen years, has grown not only in size and success but also in heart, transforming from a personal passion project into a nationwide beauty empire with a global vision.
As founder Rhea Anicoche-Tan beautifully shared, “In Beautéderm, I’m not just building a business, I’m building a family. Just like with Carlo Aquino, he was there for me when I was still just starting out doing this as a hustle. Even without a contract, we have been there for each other. I am now his Ninang, the godmother at his wedding. And now, his wife Charlie Dizon is also part of the Beautéderm family.”
Beautéderm, one of the Philippines’ growing beauty companies founded by Anicoche-Tan, is celebrating 16 years in business. The brand was established in Angeles City in 2009 and has since grown into a household name and industry leader.
To mark this milestone, the leading beauty brand will hold a month-long anniversary sale, featuring exciting promotions across its sub-brands — Belle Dolls, BeautéHaus, BlancPro, Beauté Beanery, and A-List Avenue.
“We are grateful to the consumers who have supported us for 16 years and continue to do so. They have brought us to where we are today, and we are honored to be among the beauty industry’s leaders. As a company, we promise not only to provide high-quality products and boost people’s confidence, but also to help communities in need,” said Tan.
She added, “In prior years, we have observed changes in trends and consumer preferences, but we have remained truthful and honest about the quality of our products. Trends come and go, but timeless beauty remains.”
More than offering high-quality beauty products, Anicoche-Tan has also raised the bar for women entrepreneurs. Her journey — from selling soaps at home to building a beauty empire — has inspired countless women to dream bigger and pursue their own ventures.
“It always warms my heart when people describe me as an aspirational woman. But what’s more rewarding is watching more women succeed in business. Beautéderm has helped our female franchisees achieve their dreams, and we are quite proud of this. It’s a privilege to lead an empire that makes everyone feel confident and empowered,” Tan expressed.
She also extended her gratitude to the brand’s loyal ambassadors and influencers, including Piolo Pascual, Maja Salvador, Dennis Trillo, Sam Milby, and Jennylyn Mercado, with Carlo Aquino remaining among Beautéderm’s most enduring endorsers.
“We have a wonderful surprise for everyone to round out the 16th anniversary celebration. It’s going to be phenomenal. We hope people will remain tuned for that. Again, we are grateful for everyone’s support and dedication to the brand. We will make every effort to reach out to more consumers and positively impact their lives,” Tan ended.
