The House of Collab, a sprawling mansion tucked away in a secret location, is not your ordinary abode. It’s a vibrant hub of creativity, ambition, and collaboration, where aspiring content creators live and compete for the chance to become the next digital superstar.
MEET: The House of Collab influencers with co-owner Ryan Tañada
The seventh season of this popular digital reality show is currently underway, with the stakes higher than ever before. The grand prize of P1 million awaits the last one standing, but the journey is just as rewarding as the destination.
Maan Barcebal-Alejandrino, the sales and marketing manager of Fairfax, the agency behind The House of Collab, reveals the magic behind the scenes. “The House of Collab serves as a bootcamp for these talents,” she explains. “They audition on TikTok, and we select them based on their followers, reach, content, and star quality.”
But it’s not just about numbers and metrics. The show seeks out unique personalities who can captivate audiences with their authenticity and creativity. “We are very open to different kinds of talent,” Maann says. “Most of our talents who are unique actually do the best in The House of Collab because they have something different to offer.”
Once inside the House, the contestants embark on a transformative journey. They learn from each other, collaborate on projects, and push their creative boundaries. The atmosphere is competitive, yet supportive, as they all strive for the same goal.
“It’s very collaborative, not just competitive,” Maan explains. “They support each other, even if they are gunning for a major prize.”
The content creators are given creative freedom, but they also receive guidance and direction from The House of Collab team. “We give them direction and strategy,” Maan says. “We want to make sure this becomes a sustainable career for them.”
Beyond the competition, The House of Collab offers a unique opportunity for personal growth and self-discovery. Contestants form deep bonds with each other, creating a community that extends beyond the show.
“We have a very strong LGBTQIA++ community,” Maan shares. “We have a certain bedroom for them. We understand that there is a community for that.”
The show’s commitment to inclusivity and diversity is evident in its diverse cast of characters. From singers and dancers to comedians and gamers, The House of Collab is a melting pot of talent and creativity.
The House of Collab is not just a show; it’s a launching pad for aspiring content creators. Many past participants have gone on to achieve great success in the digital world, securing brand deals, sponsorships, and a loyal fanbase.
The current season promises to be even more exciting, with a P1 million prize and a new batch of talented individuals vying for the spotlight. As the competition heats up, viewers can expect to see drama, laughter, and heartwarming moments of collaboration and camaraderie.
Whether you’re a fan of reality shows, a budding content creator, or simply curious about the world of digital media, The House of Collab is a fascinating glimpse into the future of entertainment. Tune in to Facebook, TikTok, Instagram, and other online platforms to witness the dreams of digital stardom unfold.
