The premiere night of the film “Lasting Moments,” featuring JM De Guzman and Sue Ramirez, took place last month amidst a mix of anticipation and emotional reflection. Directed by Fifth Solomon and produced under PASSION5 Studios, the event showcased not just a new cinematic work but also the ongoing struggles within the local film industry.
Fifth Solomon addressed the audience beforehand, openly sharing the challenges faced in releasing this movie. He explained that the timing was affected by the concurrent release of several foreign films, which complicated their distribution plans. To ensure “Lasting Moments” reached a wider audience, they had to reschedule the debut to July 30, a decision that was not influenced by the theaters’ reluctance but rather by the need for sufficient venues to show the film.
The director also raised a broader concern about the Filipino film industry. He emphasized the importance of conversations around enhancing local cinema, particularly in competing against international productions that dominate the market and attract audiences. Solomon called for support from the government, hoping for more dedicated screens and better opportunities for Filipino filmmakers to showcase their works without constant compromise. For him, the upcoming release was more than just a film premiere; it was a plea for acknowledgment and a platform for meaningful storytelling through local cinema.
The red carpet event drew a lively crowd of supporters and friends of the cast and crew. Among those present were alumni from Drag Race Philippines and rumored members of the Slaysian Royale cast. Influencers, artists, and industry insiders mingled, casting glances and exchanging words, all eager to witness the debut of the film later that evening.
Critics and audiences who have followed Solomon’s previous films noted that “Lasting Moments” surpasses his earlier works. The director’s talent in crafting well-researched narratives was evident, with detailed character development that slowly reveals the deeper reasons behind intense moments shared between JM De Guzman’s and Sue Ramirez’s characters. The storyline delves into themes of love, emotional resilience, and the ways individuals measure happiness and fulfillment, prompting viewers to question their own perceptions and boundaries.
Sue Ramirez expressed her hopes that the audience would connect with the film’s sensitive subject matter—silent battles fought internally by many. She conveyed her desire for viewers to understand the crisis her character faces and felt a mix of nervousness and excitement about how well the message would translate on screen. Ramirez also shared her pride in the project, emphasizing that making the film was a meaningful experience she hoped would draw audiences into theaters.
Meanwhile, JM De Guzman reflected on his preparation, sharing that extensive research made his portrayal easier. He highlighted his close working relationship with Sue and praised her ability to embody her role authentically. JM subtly hinted at the film’s theme of enduring love and commitment, suggesting that viewers would find the story relatable without revealing too much.
As the night unfolded, “Lasting Moments” was not just a film launch but a celebration of storytelling and a reminder of the ongoing effort needed to elevate Filipino cinema.
Catch the film in cinemas this July 30.
