Julia Barretto, steps into the world of beauty and entrepreneurship with the launch of Bee Bee, her first-ever beauty brand collaboration with Viva Beauty. Inspired by her deep connection to nature and her desire to create products that are simple yet effective, Julia aimed to bring a fresh perspective to makeup that is both fun and authentic. The brand was officially launched on September 5, Friday, at Greyhound Café at Ayala Triangle Gardens in Makati.
Guided by her personal philosophy of “less, but better,” Julia emphasizes the importance of genuine beauty that embraces individuality. She said, “Bee Bee’s philosophy is all about less but better — less complicated, more genuine. It’s about embracing who you are and making makeup fun and effortless without rules.” This ethos is reflected in every aspect of the brand, from product formulation to packaging, making sure it resonates with those who seek authenticity and simplicity.
@randomrepublika Loving Ate! #JuliaBarretto revealed at the media launch for her own makeup brand #BeeBee by #VivaBeauty yesterday that she requested her baby sister Erich to be at the launch. A VIP at the event, Erich is the one who constantly plays with makeup and teaches Julia the latest trends and products.🫶🏻 Another VIP in the crowd was their mom #MarjorieBarretto. #BeeBeeLipConditioners ♬ Hey, Soul Sister – Train
Julia was actively involved in every stage of the brand’s development, from selecting shades to ensuring the products meet her high standards. “I really enjoyed the creative process and handpicking the shades. I wanted something nourishing, easy to use, and suitable for everyday wear. I think we achieved that,” she shared. Her hands-on approach ensures that each product reflects her love for self-expression and care.
@randomrepublika That face card! JULIA BARRETTO teams up with Viva Beauty for her own makeup brand #BeeBee! For her initial offering, Julia introduces her #BeeBeeLipConditioners! #beautyph #JuliaBarretto #makeupph ♬ original sound – Dionela
The debut collection features a set of lip conditioners, with shades personally curated by Julia to flatter every Filipina. The products include Sweet Nectar, a juicy tint mimicking a fresh, effortless lip; Beekeeper, a daring hue that exudes confidence; Honey Drip, a warm coral for a sunlit glow; and Bee You, a clear gloss that allows natural beauty to shine through. Powering these products are two innovative ingredients: BeeSpoke Tint, a thermochromic technology that reacts with the lips’ warmth to give a radiant, personalized flush, and Bee Smooth, a nourishing, hydrating formula with shea butter, ceramides, and squalene.
When asked about her target audience, Julia shared, “My sisters are my inspiration—they’re the perfect Bee Bee girls for this line. Bee bee is for everyone, from kids to moms, because beauty should be simple, accessible, and for all ages.” She envisions her brand as a tool to empower Filipinas to feel confident and beautiful in their own skin.
@randomrepublika JULIA BARRETTO teams up with Viva Beauty for her own makeup brand #BeeBee! For her initial offering, Julia introduces her #BeeBeeLipConditioners! She's here having her photo taken with Viva Beauty executive Sydney Rubio, her mom #MarjorieBarretto, and Viva Artists Agency president Veronique Del Rosario-Corpus. #beautyph #JuliaBarretto ♬ like JENNIE – JENNIE
@randomrepublika JULIA BARRETTO teams up with Viva Beauty for her own makeup brand #BeeBee! For her initial offering, Julia introduces her #BeeBeeLipConditioners! Watch her full description here with Viva Beauty utive Sydney Rubio. #beautyph #JuliaBarretto #makeupph @Viva Beauty PH @Julia Barretto ♬ original sound – ddedixts⁷合VOTE LEOWON+DONGGYU
Taking a good look at her journey, Julia stated, “This is just the beginning. I’m grateful for this journey and excited to see how everyone will enjoy using Bee Bee. It’s about empowering Filipinas to feel confident and beautiful in their own way.” With her dedication and approach, Julia’s Bee Bee is a love letter to every Filipina to own their beauty and embrace their authenticity.
@randomrepublika JULIA BARRETTO teams up with Viva Beauty for her own makeup brand #BeeBee! For her initial offering, Julia introduces her #BeeBeeLipConditioners! Watch her full description here with Viva Beauty utive Sydney Rubio. #beautyph #JuliaBarretto #makeupph @Viva Beauty PH @Julia Barretto ♬ original sound – ddedixts⁷合VOTE LEOWON+DONGGYU
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