Stepping into the National Museum of Natural History earlier this month was an experience of witnessing how powerful the connection is among technology, art, and culture. In an era where technology continually reshapes our cultural landscape, the fusion of art, innovation, and culture stands as a powerful creative expression. This convergence serves as a bridge, connecting past traditions with future possibilities. Capitalizing on this powerful combination, LG Philippines has exemplified how technological advancement can elevate and celebrate cultural identity through a groundbreaking project that merges the digital sphere with the natural beauty and rich history of the Philippines.
Recently, the National Museum of Natural History became the stage for this unique alliance, as LG Philippines hosted an event that showcased the seamless integration of art, technology, and national heritage. Central to this occasion was “Fragments,” a solo art exhibition created in partnership with Isaiah Cacnio—the first digital and motion graphics artist to be featured at the museum. This pioneering exhibition highlights LG’s commitment to cultural preservation through technological innovation, illustrating the beauty of Philippine geography and history in an entirely new light.
“Fragments” is an immersive digital experience that leverages the latest LG OLED display technology to narrate the story of Earth’s evolution—drawing viewers into a vivid reinterpretation of the Philippines’ geological and ecological journey. From volcanic origins to weathered stones and flowing waters, the exhibit vividly encapsulates the natural forces that have sculpted both the landscape and the collective Filipino spirit. The experience invites months-long engagement, offering visitors an opportunity to explore and reflect on the nation’s biological and cultural legacy.
Set within the Ayala Reception Hall on the museum’s second floor, the exhibit features three compelling digital installations: “Where Fire Begins,” “Stories in Stone,” and “What Breaks, Flows.” These artworks come alive on LG OLED AI TVs, employing mathematical formulas to generate flowing, organic visuals—an artistic synthesis of scientific precision and emotional resonance. Through this blend of algorithmic computation and artistic storytelling, the exhibit embodies a holistic reflection of the Philippines’ geological and cultural evolution.
Isaiah Cacnio shares his insight: “Even in fracture, there is flow. Even in separation, there is connection.” His words encapsulate the exhibit’s underlying message—that nature’s fractures reveal interconnectedness, a theme that resonates with the resilient Filipino identity shaped by shared history and natural forces.
Cacnio also expressed pride in his role as a trailblazer, “It’s a great honor to be one of the few artists to use LG OLED for art, joining global artists like Refik Anadol, Steve Harrington, and many others.” Through LG’s platform, LGOLEDArt.com, the company champions digital creators worldwide, providing OLED as a versatile canvas for immersive art. “New media and digital art are growing internationally, and I’m proud to be the first artist from the Philippines to take part in this movement,” he added, emphasizing the role of technological innovation in expanding artistic horizons.
Since its initial donation during the museum’s opening in 2018, LG has continuously supported cultural institutions—from the National Museum of Fine Arts to the latest partnership with the Natural History Museum—aiming to foster community enrichment through the synthesis of technology, education, and cultural appreciation. This latest collaboration highlights LG’s dedication to honoring heritage while embracing future innovations as it maintains its position as the world’s leading OLED TV brand for twelve consecutive years.
Following the digital art reveal, LG Philippines reaffirmed its commitment to cultural preservation with the donation of over ₱500,000 worth of advanced display technology—comprising LG TVs, including LG StanbyME units, and monitors—to the National Museum of Natural History. These modern displays enable the museum to foster a more dynamic, immersive environment, enriching visitor engagement through cutting-edge visuals that vividly showcase the country’s natural wonders and history.
LG Philippines Managing Director Nakhyun Seong reflected on the significance of this event within the broader context of Philippine independence and cultural resilience. He highlighted the strong partnership with the museum, stating, “That spirit comes alive in our partnership with the very talented and young motion graphics artist, Mr. Isaiah Cacnio, whose art beautifully bridges nature, technology, art, and geology, bringing the natural world to life through digital creativity.” Seong’s remarks reaffirm LG’s mission of blending global innovation with local cultural narratives.
He further linked LG’s milestone as the top OLED TV brand to the company’s broader vision, “Today, we celebrate 12 years of LG as the world’s No. 1 OLED TV brand, a milestone built on innovation, passion, and trust. As a world-leading Korean brand, LG will continue to help make Filipino lives better—blending technological excellence with our cultural heritage to support nation-building and preserve the Philippines’ rich natural wealth.”
LG’s Product Director for Media Solutions, Yongwoo Park, shared insights into the company’s philosophy of “Affectionate Intelligence”—a brand vision that emphasizes empathetic, personalized AI experiences. “We don’t just build smart TVs. We build experiences that are warm, personal, and intuitive,” he explained, illustrating how LG OLED TVs are designed to transform daily entertainment into emotionally resonant moments.
Jeremy Barns, the Director-General of the National Museum of the Philippines, underscored the evolving role of museums in a digital age. He expressed sincere appreciation for LG Philippines’ generous donation, calling it “yet another milestone in a long-standing collaboration that has allowed us to push the boundaries of what a museum can be in the 21st century.” Barns emphasized that modern museums are no longer static repositories but dynamic hubs where knowledge is actively brought to life through multimedia and innovative displays.
He highlighted the importance of integrating technology to enhance visitor experience, “We are increasingly expected to be dynamic, engaging, and responsive, places where knowledge is not only preserved but brought vividly to life, often with the help of multimedia visuals and presentations.” The donation from LG empowers the museum to elevate its exhibitions, making Filipino heritage more accessible and engaging to diverse audiences. “This collaboration helps us do more and do better in bringing our Filipino stories to life, fostering understanding and sparking curiosity,” Barns added.
LG’s cutting-edge technology finds a natural home within the museum’s galleries, seamlessly integrating into its exhibits to create more immersive experiences. The use of LG OLED and QNED displays enables museum visitors to explore the Philippines’ natural history and cultural treasures with unprecedented clarity and vibrancy. Such innovations promise to transform museum visits from passive observation into active, engaging journeys through the country’s rich heritage.
The integration of these new technologies is set to revolutionize the museum’s approach to storytelling. As Barns described, “These tools provide new ways for visitors to connect—by bringing stories to life, fostering a deeper understanding, and inspiring a sense of pride in our shared heritage.” He further emphasized that the partnership with LG supports the museum’s mission to connect Filipinos with their history, biodiversity, and culture in more meaningful, memorable ways through immersive multimedia experiences.
During the event, LG Philippines’ leadership showcased their latest lineup of AI-enabled OLED TVs, illustrating how smart technology integrates into everyday life. Natasha Morano, LG’s Product Manager for TV, highlighted advanced features like the AI Magic Remote, which recognizes individual voices and offers personalized interactions, making home entertainment more effortless and engaging.
AG Constantino, LG’s Marketing Communications Manager, elaborated on the customizable home interface that allows users to tailor their viewing experience—rearranging apps and receiving content recommendations aligned with their preferences. Together, they demonstrated how LG’s OLED and QNED TVs deliver stunning visuals infused with intelligent features capable of transforming any living space into an extension of the museum’s multimedia experience.
Popular TV host and LG enthusiast Robi Domingo shared his personal experience, expressing how the LG OLED G5 has elevated his home viewing. “My LG OLED G5 TV has been with me through binge-watching weekends and bonding moments with my wife. The AI Picture Pro is amazing—it makes every frame sharp and bright,” he said, highlighting the powerful AI Super Upscaling and Dynamic Tone Mapping technologies that create lifelike clarity and immersive visuals.
Actress and filmmaker Bela Padilla praised the LG OLED C5’s stunning display technology, emphasizing its game-changing potential. “I play Hogwarts Legacy, Little Big Planet, and God of War, and the graphics let me see every detail and texture with smooth, lag-free gameplay,” she remarked. Bela also highlighted the TV’s advanced gaming features like G-Sync compatibility and 144Hz VRR, which ensure seamless, competitive gameplay—proof of LG’s capabilities across entertainment and gaming realms.
Meanwhile, basketball star and Gilas Youth coach LA Tenorio shared how LG QNED TVs serve as crucial tools in his strategic analysis. “Watching replays on the big 100-inch screen really helps me review plays, even the tiniest movements,” he explained. The clarity and motion smoothness provided by the 120Hz refresh rate allow him to study game tactics with precision, reinforcing how LG’s technology supports high-performance sports analysis.
Content creator Mika Reyes also expressed her appreciation for LG’s innovative features—particularly the Multi View function on the OLED B5. “It’s really convenient to stream multiple videos at once or multitask on the big screen, making entertainment and productivity more flexible,” she shared, illustrating how LG’s smart features enhance everyday life by fostering greater flexibility and engagement.
At its core, this technological initiative emphasizes truth — life is enriched not just by innovation itself, but by the meaningful experiences created along the way. LG Philippines invites everyone to discover more about their products and innovations through their website and social media channels, encouraging Filipinos to explore the possibilities of technology-driven cultural engagement.
Concluding the event, LG Philippines Head of Corporate Marketing, Mayan Salapantan, emphasized the significance of their support for cultural preservation. “By integrating LG OLED TVs, where cutting-edge technology meets timeless artistry, we create immersive experiences that connect people to our nation’s cultural treasures,” she noted passionately. “With LG, you’re connected to a world of vibrant colors, positivity, and optimism—bringing our shared heritage alive and inspiring the next generation to appreciate and preserve it.”
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