Film and technology are deeply interconnected, continuously evolving to enhance storytelling and audience experience. Advances in digital innovation, such as high-definition cameras, CGI, and virtual reality, have transformed the way films are made and enjoyed. Together, they push the boundaries of creativity, allowing filmmakers to craft beautiful narratives.
LG Electronics Philippines proudly partners with the Cinemalaya Philippine Independent Film Festival as a major sponsor, reaffirming its dedication to supporting Filipino creativity and innovation. This year’s theme, “Cinemalaya 21: Layag sa Alon, Hangin, at Unos,” upholds the festival’s long-standing tradition of honoring Filipino independent films and nurturing emerging filmmakers. Since its inception in 2005, Cinemalaya has established itself as one of the nation’s most prestigious film festivals, offering an important platform for storytellers to showcase inspiring and authentic narratives that reflect the Filipino experience and spirit.
This partnership reflects LG’s commitment to empowering creativity and the arts through technology, continuously supporting film, design, and visual storytelling that celebrate human imagination. In recognition of outstanding Filipino filmmaking, LG Electronics Philippines awarded LG OLED evo AI C5 TVs to this year’s winning filmmakers.
Best Film (Full Length) – “Bloom Where You Are Planted” by Noni Abao
The winners of Cinemalaya 21 reflected diversity of Filipino cinema, with 10 full-length features and 10 short films competing in this year’s festival, each offering a unique perspective and voice. The most celebrated film, Best Film (Full Length), was awarded to “Bloom Where You Are Planted” by Noni Abao, a documentary that follows Agnes, Amanda, and Randy, three land rights advocates from Cagayan Valley whose stories embody resilience, hope, and purpose. Amid their disrupted ties to home, the film celebrates their enduring spirit and unyielding will to protect and uplift their communities.
Best Film (Short Film) – “The Next 24 Hours” by Carl Joseph Papa
Best Film (Short Film) went to “The Next 24 Hours” by Carl Joseph Papa. An animated film that follows Sheila, a young woman whose strength and spirit are tested over the course of a single day. Through expressive visuals and heartfelt storytelling, the film offers an intimate look at the challenges of facing unwanted attention and asserting her independence in a society that often overlooks women’s experiences, capturing courage, resilience, and the quiet determination to stay strong.
NETPAC Award (Full Length) – “Republika ng Pipolipinas” by Renei Dimla
The NETPAC Award at Cinemalaya, presented by the Network for the Promotion of Asian Cinema, recognizes films with outstanding artistic merit that contribute to the growth and visibility of Asian cinema. The NETPAC Award (Full Length) went to “Republika ng Pipolipinas” by Renei Dimla, a striking mockumentary centered on Cora Vitug, a farmer who establishes her own community built on empowerment and self-determination. The story highlights that what truly makes a nation great is not its land or history, but the courage of its people, those who continue to dream, create, and stand for change.
NETPAC Award (Short Film) – “Hasang” by Daniel de la Cruz
The NETPAC Award (Short Film) went to “Hasang” by Daniel de la Cruz, a tender and poetic story that blends myth and memory through the eyes of Boni, a young boy who witnesses his grandmother’s quiet transformation. The film beautifully captures a journey of letting go and embracing mystical truths, revealing the deep interconnectedness of all beings in a world slowly changing around them.
LG OLED evo AI TV’s Perfect Black technology
With the LG OLED evo AI TV’s Perfect Black technology, every shadow and contrast is rendered with UL-verified true blacks, allowing viewers to fully appreciate the depth and emotion in dramatic scenes. The a11 AI Processor 4K Gen2 ensures next-level visual detail, upscaling every frame and recognizing faces to enhance expressions and depth, bringing characters and stories to life exactly as the filmmaker intended.
LG OLED evo AI TV’s Perfect Color technology
Brightness Booster Ultimate adds clarity even in bright environments, while Perfect Color guarantees 100% Color Volume and Color Fidelity, that every hue, from subtle tones to vivid landscapes, is displayed with accuracy and vibrancy. AI Picture Pro takes it further by analyzing each frame to enhance resolution, brightness, depth, and clarity, making even the smallest details stand out, ideal for filmmakers who want to see every element of their work in full detail. Completing the experience, the AI Magic Remote allows easy control with gestures or voice commands, letting users navigate effortlessly through film libraries, review footage, or explore creative content with ease.
LG OLED evo AI TV
The films featured in this year’s Cinemalaya Festival are a powerful showcase of the craft, passion, and vision of Filipino filmmakers. When paired with the right technology, these masterpieces come alive with emotion and precision. Every frame, expression, and subtle detail of light and shadow captures the story’s intent and brings out the depth and beauty within it. Life’s Good when every story captivates and leaves a lasting impact.
Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.
