LOOK: Penshoppe conquers Cebu with brand ambassadors James Reid and Brent Manalo
Following a grand launch in Cebu this August, PENSHOPPE’s “Full Speed Ahead” campaign has set the stage for a powerful second half of 2025. The event showcased the brand’s latest racing-inspired collection, emphasizing personal growth, self-expression, and forward momentum. Attendees at SM Cebu experienced a lively weekend filled with style, community, and energy, reaffirming PENSHOPPE’s position as a trendsetting Filipino fashion leader.
A highlight of the event was the presence of well-loved celebrity ambassadors James Reid and Brent Manalo, who embodied the campaign’s message of confidence and authenticity. Their engaging interactions with fans, along with a vibrant live performance, energized the crowd and solidified their roles as true style icons and community champions.
Donnie Manaloto, PENSHOPPE’s Brand Communications Head, expressed pride in the campaign’s success: “Having James and Brent with us in Cebu truly exemplifies our commitment to inclusivity and authentic self-expression. Their involvement shows PENSHOPPE’s dedication to connecting with our community through style, music, and shared dreams.”
The event also featured exclusive deals during the Mid-Year Sale, interactive booths with immersive fashion experiences, and special perks for Club PENSHOPPE members, including raffles and early access to upcoming collections. Fans and new members who signed up via the PENSHOPPE app gained immediate access to exclusive offers and insider content, further strengthening the community’s spirit.
Looking ahead, PENSHOPPE continues to inspire Filipinos to chase their aspirations confidently. The “Full Speed Ahead” campaign not only highlights fresh, affordable fashion but also reinforces the brand’s role as a supportive partner in every enthusiast’s journey toward self-expression and success. As the year progresses, PENSHOPPE’s dynamic approach promises to keep pushing boundaries and celebrating Filipino creativity and resilience.
