It’s undeniable. The influence of Korea is continuously on the rise, spreading all over the world through its colorful culture, advanced technology, and multifaceted entertainment industry. From the global craze of K-drama to beloved food items like samgyupsal or bibimbap, and the sticky beats of K-pop, Korean culture continues to gain traction. This cultural wave, often called the Korean Wave or “Hallyu,” has boosted interest in all things Korean, including beauty and fashion.
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SM Makati In-store pop-up
K-beauty, in particular, has established itself as an industry leader, known for its pioneering skincare innovations and products that promise glowing, flawless skin. Today, this obsession with perfect skin is more accessible than ever, thanks to brands like SM Beauty, which brings Korea’s best-kept secrets closer to Filipinos. With over 78 SM Beauty stores nationwide, customers now have the chance to explore and experience top K-beauty brands such as Deoproce, CosRX, Beauty of Joseon, Round Lab, Genabelle, and Many More. The K-beauty revolution is truly thriving, offering countless ways to achieve a radiant “glow up” and embrace your natural beauty.
To help you get started or elevate your skincare routine, here is a comprehensive 9-step K-beauty skincare routine:
Step 1: Oil-based Cleanser
The first step is to clear impurities, makeup, and sunscreen on your face. An oil cleanser cuts through the dirt effectively but gently, just like the ROUND LAB 1025 Dokdo Cleansing Oil.
Step 2: Water-based Cleanser
A water-based cleanser is your second step for the double cleanse. It clears away the oil-cleanser and everything else to help restore your skin. Try the CosRX LowPH Cleanser for this step.
Step 3: Toner
A toner is an essential third step as it helps balance your skin’s pH levels, making sure your skin is in its natural, clear state. For this step, we recommend the Deoproce Snail Galac Revital Toner.
Step 4: Essence
An essence preps the skin to receive the next steps of your routine aside from nourishing and hydrating it. Try the SKINTIFIC Niacinamide Brightening Essence for an added brightening boost.
Step 5: Serum
Choose a serum that targets your skin’s major concerns and gently massage it into your skin, concentrating on your problem areas. For soft and bouncy skin, check out the STANDARD SEOUL Firming Bouncy Boost Serum.
Step 6: Ampoule
An ampoule is a great follow-up to your serum. Usually applied once or twice a week, an ampoule provides targeted treatments for concerns like dark spots, red marks, and textured skin. Hot in the market is Genabelle PDRN Vita Toning Ampoule, packed with ingredients to smooth out the skin.
Step 7: Sheet Mask
Take a break and sit back with a sheet mask for extra hydration two to three times a week. Different variants harness various key ingredients that may surprise you. For this step, try the DEOPROCE Lap Therapy Placenta Soothing Masks.
Step 8: Moisturizer
Lock in all the benefits of your previous skincare steps with a moisturizer that soothes the skin for that plump, glass-skin look. We recommend the SOME BY MI Yuja Niacin Brightening Moisture Gel Cream.
Step 9: Sunscreen
Sunscreen may be the last step but it is the first line of defense against skin concerns and imperfections. Apply it in the morning every day, even on days when you will just be indoors. Sun protection is key to healthy skin. Check out the BEAUTY OF JOSEON Relief Sun: Rice + Probiotics.
Experience So Much K-Beauty at an SM Beauty near you! Look for the featured displays and gondolas highlighting top Korean and Asian brands like Deoproce, CosRX, Genabelle, SOLA, Axis-Y, Skin 1004, and Standard Seoul. Don’t miss other Asian brands that can elevate your beauty routine, such as Barenbliss, Biore, Mise En Scene, Torriden, Numbuzin, &Honey, and Fino.
