Ready, Set, Glow (RSG) hosted a double celebration at Uma Nota, BGC on August 16, 2025, Saturday — the birthday (August 28 is her actual birthday!) of actress and Sparkle artist Max Collins, and her official debut as the brand’s newest endorser.
Set against the stylish backdrop of Uma Nota, the event gathered beauty insiders, media, and industry friends for an evening of fearless self-expression — RSG style. Beyond the festivities, the event introduced Max as the newest face of the brand. She embodies RSG’s unapologetic spirit: inspiring confidence, celebrating individuality, and connecting with people everywhere.
A Brand Story of Empowerment
RSG is a Filipino beauty brand redefining the local makeup scene with high-performance, inclusive products designed for fearless self-expression. More than a makeup line, it is a purpose-driven movement that champions individuality, embraces self-love, and empowers everyone to glow unapologetically.
Guided by co-founder and Brand Director Marian Lao-Siggaoat, RSG believes makeup should uplift, empower, and inspire. Its bold, edgy aesthetic delivers a deeper message: true “badass” beauty isn’t about perfection, but about authenticity, courage, and embracing your truest self.
RSG is proudly represented by three powerhouse endorsers — Lovi Poe, AC Bonifacio, and now Max Collins — each reflecting the brand’s fearless and unapologetic spirit.
Max Collins’ RSG Journey
Max Collins’ connection to RSG began organically. Introduced to the brand by close friend Lovi Poe at the Love You, By Lovi launch in October 2024, she was immediately drawn not only to the quality of the products but also to the authenticity of the brand’s message.
From that day forward, Max became a genuine fan — incorporating RSG into her personal routine and sharing her love for the products online long before any formal partnership was established.
Recognizing her natural alignment with RSG’s values, the brand saw her as the perfect fit: fearless, multifaceted, and unapologetically herself. As an actress, performer, entrepreneur, and mother, Max embodies the kind of role model who inspires others to embrace their own glow.
Max is the perfect RSG endorser because her journey with the brand began authentically, as a genuine user long before becoming its face. She embodies the brand’s bold yet empowering ethos, making her a natural personality fit. As a relatable role model, she seamlessly balances multiple roles in her life while prioritizing self-love. Beyond this, her influence and credibility extend both on- and off-screen, with a voice that resonates strongly with audiences.
About RSG (Ready, Set, Glow)
Launched in February 2020, RSG was created to fill a gap in the local beauty market for vibrant, trend-forward products such as eyeliners and shimmers. Today, it has evolved into a full beauty line offering inclusive, high-performance products that deliver skin-loving benefits, multi-use versatility, and shades designed for every skin tone, style, and story.
With over 50 outlets nationwide, RSG is available in major SM Department Stores and Watsons stores, as well as online at readysetglow.ph, TikTok Shop, Shopee, and Lazada — making fearless beauty accessible to all.
With a commitment to inclusivity, empowerment, quality, and accessibility, RSG is here not just to create beauty products, but to build a community ready to glow on their terms.
