It’s hard to believe that over thirty years ago, I first discovered Geneva Cruz through a cassette tape that even had Sanrio character Kerokerokeroppi on its cover. Her hit song “I Like You” became part of my childhood, especially after hearing it in a Gift Gate commercial that seemed to define that era. Those memories set the stage for her journey in the music industry.
Fast forward to 2025, Geneva Cruz is set to celebrate her 35-year journey in the music industry with a special concert titled “GEN EVOLUTION.” This musical event will take place on May 30 at the Music Museum in Greenhills, starting at 8PM. Directed by her former Smokey Mountain bandmate and close friend, Jeffrey Hidalgo, the concert promises to be a memorable evening featuring performances by Geneva’s friends and colleagues from the entertainment industry.
@randomrepublika While a lot of women shy away from revealing their age, singer-actress #GenevaCruz randomly volunteers hers (49) and happily embraces it. Part of the Cruz clan in showbiz (that also includes #SherylCruz, #DonnaCruz, #SunshineCruz, #RayverCruz, #RodjunCruz), Geneva has been in the industry for 35 years now and she’s holding the #GenEvolution concert on May 30 at the Music Museum to celebrate this milestone. Tickets are available at TicketWorld.✨🎤 @Geneva Mendoza Cruz ♬ I Like You – Geneva Cruz
A Celebration of Music and Legacy
Reflecting on her career, Geneva shared, “This concert has always been on my bucket list. It’s time to introduce my music to a new generation, showing them the energy and passion that define my performances.” “GEN EVOLUTION” will go beyond just being a collection of hits. It’s a journey through the music she grew up with, spanning from the analog age to the prime of Original Pilipino Music (OPM). Geneva added, “I want to share my story through music. I hope to inspire millennials to appreciate the creativity and songwriting that was prevalent back then.” She sees the concert as a grand celebration, closely following her birthday, to enjoy alongside her friends and fans.
An Icon’s Influence and Transformation
Known initially as the talented child star from Smokey Mountain, Geneva has transformed into a powerful performer, drawing comparisons to international icons like Jennifer Lopez and Shakira. Her impact extends beyond music. She is also a champion for women empowerment. Through dedication to fitness and wellbeing, she defies conventional aging, serving as an inspiration to many. Geneva’s patriotic spirit shines through her commitment as a reservist in the Philippine Air Force, where she achieved the rank of sergeant. She actively participates in community service, including medical missions and environmental initiatives.
Inspiring Through Social Media and Songwriting
Geneva leverages her social media presence to motivate others with her “never give up” philosophy, tackling new challenges like swimming lessons and her first triathlon. Last year, she revived her songwriting talent by creating her first Christmas song, “When Christmas Comes.” Geneva reminisced about her early years, saying, “I started composing at 15. Writing has always been my outlet.”
Enduring Relevance
Her longtime manager, Arnold Vegafria, praises Geneva for her ability to stay relevant in an ever-changing industry. “She’s always been fierce and determined. Her perseverance and passion have led to many achievements, not just in music but as a guiding light for others,” he said. Produced by ALV Events International and ALV Talent Circuit, with musical direction by Nikko Rivera, “GEN EVOLUTION” is set to be an unforgettable showcase of Geneva Cruz’s inspiring career.
Tickets are now available at TicketWorld.
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