Okada Manila turns up the volume for San Miguel Beer’s Oktoberfest kick-off celebration
The highly anticipated beer festival San Miguel Oktoberfest took place at Okada Manila on September 20 and 21, 2025. This event marked a significant milestone as San Miguel Beer celebrated its 135th year of bringing exceptional beers to fans worldwide.
San Miguel Brewery Inc. (SMB) reignited the lively fiesta spirit that has made this event an unforgettable spectacle over the years. The two-day festival drew crowds of over 8,000 enthusiasts, all eager to experience the atmosphere at the Crystal Pavilion of Okada Manila.
Attendees enjoyed a diverse selection of specially brewed beers, complemented by premium food offerings. The ambiance was enhanced by performances from top local artists, delivering pulse-pounding music that kept the energy high throughout the celebration.
The festivities were opened with a toast led by SMB President Carlos M. Berba, San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. The event kicked off a series of San Miguel Oktoberfest Events which will happen at the Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 and at the Queensland Manor in Cebu City on October 31.
SMB lit up the famed integrated resort as guests were treated to complimentary beer samplers curated from San Miguel Beer’s global portfolio of brews as well as exciting new brews including India Pale Ale, Fruity Wheat Ale, Summer Ale and Specialty Lager.
Pop-ups lined the Crystal Pavilion’s signature winding walkway with gourmet restaurants Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli setting up shop while SMB’s new Draft Beer Mobile Bar Truck added more to the overflowing beer at the venue. Party-goers also took home plenty of limited-edition San Miguel Beer merchandise to remember the epic event.
The San Miguel Oktoberfest party rocked to some of the country’s top acts including Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWATA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy.
More good vibes went around when recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, shot hoops with Oktoberfest party goers. Billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante also played an exhibition match and challenged revelers who dare to showcase their pool table skills.
The night was a memory-making spree where every sip and souvenir captured the spirit of San Miguel Beer.
San Miguel Oktoberfest remains to be the largest fiesta in the country recognized by the Department of Tourism since 2005. Get your tickets now at Ticket2Me.net for the San Miguel Oktoberfest at Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat and the San Miguel Oktoberfest at the Queensland Manor in Cebu City on October 31 with Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako as featured acts.
For the complete schedule of events, latest promos, and updates, like and follow San Miguel Oktoberfest on Facebook (www.facebook.com/SanMiguelOktoberfest).
