Exactly a week ago, it was a joy to see bloggers, website owners, and content creators come together with brand executives and PR practitioners to celebrate the 15th anniversary of Orange Magazine. The afternoon was filled with fun, food, and lively celebrations, including raffle wins sponsored by numerous brands for everyone. It was a wonderful gathering that highlighted the community and collaborative spirit behind Orange Magazine’s success.
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Orange Magazine PH proudly marks its 15th anniversary this July. From its formal launch in 2010, the platform has evolved from the bold vision of its founder into a dynamic and influential digital hub, demonstrating remarkable progress in the ever-changing media landscape.
The brainchild of Jessie Bunyi Villanueva, known to many as Jeman, Orange Magazine was born from a deep passion for magazines and a keen understanding of the internet’s potential. A former tabloid correspondent and promotions coordinator for print publications, Jeman saw an opportunity to redefine media.
“I’ve always wanted to have my own magazine where I can accommodate every kind of information that pleases me without others telling me what and what not to publish,” Jeman shares about his inspiration.
The name “Orange” was chosen deliberately, as Jeman explains that he chose the name to signify content that is always fresh, always relevant, and true. He adds that orange is the color of dawn, representing a new day and a fresh start. This philosophy guided the magazine’s early focus on “fresh elements” – the hottest fashion, newest trends, and coolest entertainment personalities.
Jeman’s decision to go digital was strategic and forward-thinking. “Since Internet content is the new media, I knew that whatever I produce online will be more accessible to readers as well as easier to get sponsors and advertisers for. It is also faster to promote with the help of social networking sites.” Orange Magazine aimed to reach “everyone who knows how to use the internet,” a broad appeal achieved without compromising on content integrity, particularly avoiding explicit material to cater to its diverse audience, including teens.
Early on, Orange Magazine quickly garnered attention, featuring a remarkable array of local and international personalities. This impressive roster includes K-Pop groups like One Way, 2AM, and Jay Park; global acts such as Westlife, 30 Seconds To Mars, Bruno Mars, and Melanie Chisholm (a.k.a. Sporty Spice); and prominent Filipino figures like Christian Bautista, Anne Curtis-Smith, Jessa Zaragoza, Gloc-9, Glaiza De Castro, Rhian Ramos, The Itchyworms, the Philippine Azkals members, Rea Anicoche Tan of Beautederm Corporation, and Senator Gringo Honasan, among many others.
To date, Orange Magazine has recorded 7.3 MILLION reach on Facebook, 3.8 MILLION reach on TikTok, 1.8 MILLION reach on Instagram, and 41.2 MILLION views on YouTube. This success was fueled by a commitment to interesting content and engaging contests for its loyal followers.
Beyond Jeman, who serves as online publisher and editor-in-chief, the magazine’s continued growth is significantly attributed to its dynamic team that ensures Orange Magazine consistently delivers relevant and compelling content, embodying the collaborative spirit that has driven its success.
“Looking back, I first connected with Orange Magazine by covering their events. Now, thanks to them, I’ve worked with my dream brands and traveled overseas; it’s been nothing short of a blessing,” said Kister Morata, Jeman’s business partner who is also a content creator. “Jeman built a strong foundation, but the continuous evolution of Orange Magazine has been a collective effort; It’s inspiring to be part of a platform that never stops adapting and growing.”
