Sparkle artist and business owner David Licauco is now the official face of Taho Story, a fast-growing dessert company making waves by reimagining the classic Filipino snack taho. Taho Story’s inspiring slogan, “Bakit Hindi?,” encourages Filipinos to enjoy treats, remember good times, show pride in local products, and be experimental.
A Perfect Match: Wholesome Charm Meets Sweet Innovation
At the official contract signing and press event, David was greeted by Taho Story’s top executives: Jude Paul Espinas, Co-Owner & Chair of the Board; Christian Bulalaque, Co-Owner & CEO; and Charlie Rose Hernandez, Co-Owner & CFO. The company proudly called him the ‘Pambansang Ginoo’ (National Gentleman) because of his sincere appeal and modern Filipino image. These qualities fit perfectly with Taho Story’s blend of old and new.
David shared his initial reaction to the brand: “The first thing I did was check their Instagram. And then pangalawa, nag-order ako sa Grab. I ordered almost all the flavors… and when I tried it, I was shocked — ang sarap! Gulat-sarap kasi imagine mo, taho na may ice cream? It’s not the usual — it’s unique.”
Beyond Endorsement: Authenticity and Shared Interests
For David, this partnership is more than just putting his face on a product. He emphasized how important it is for his partnerships to be genuine. Interestingly, David’s passion for basketball played a part in this new collaboration. Taho Story’s co-owners first connected over their shared interest in the sport. With David’s athletic background and appeal, he was a natural pick. The company also hinted at upcoming basketball-related programs involving their new ambassador.
Taho Story’s Rapid Rise and Future Plans
Since it started just a year ago, Taho Story has become a national hit, opening over 200 locations across the country. Their groundbreaking idea—taho with a creamy ice cream addition—has won over food lovers, social media personalities, and everyday consumers.
With David on board, prepare for exciting campaigns and joint projects. And if you haven’t tried Taho Story’s popular creations yet, take David’s advice: “You’ll be surprised — it’s seriously good.”
Taho Story has quickly become a national favorite, giving the beloved Filipino snack a creative spin with ice cream-infused taho. The bold, unexpected flavor combinations and nostalgic appeal have helped the company achieve great success, opening over 200 branches nationwide in just one year—a feat few new food businesses can match.
With his sincere charm and contemporary Filipino appeal, David Licauco perfectly embodies Taho Story’s essence: a mix of tradition and fresh ideas, comfort and coolness. His real excitement for the brand, fueled by his own experience, makes him a natural choice to represent the dessert that’s winning over Filipinos everywhere.
