Taking care of ourselves has become more important than ever in today’s stress-filled and economically challenging world. Amid the chaos and uncertainties, embracing self-care and beauty routines can provide a moment of calm and confidence. Recognizing this, Bellafaccia Incorporated has made a big move to bring back an international favorite – Beauty Formulas. The beauty brand that is making a comeback in our local shelves is exclusively available at Watsons, offering Filipinos reliable and effective personal care solutions.
Rosalyn Frayna (Bellafaccia Marketing Lead) and May Abarquez (Bellafaccia Managing Director and Founder)
@randomrepublika LOOK: Your BF is BACK! International beauty brand #BeautyFormulas ♬ original sound – randomrepublika
The grand launch of Beauty Formulas’ comeback was held at the SM Mall of Asia Watsons branch last Thursday, October 30. It marked an exciting experience for Filipino consumers eager for trusted, research-based beauty products. “Yeah, for the journey to Beauty Formulas is that the brand was present here several years ago but, as I was saying in my speech earlier, it was just a few categories, right? And the principal, reached out to us if we can, we can distribute the products but with more SKUs,” shared May Abarquez, Managing Director and Founder of Bellafaccia Inc. When asked about how she discovered the brand, Abarquuez said, “I knew of the brand before because I used to handle the personal care category of Watsons, from 2006 until 2015.”
Abarquez also explained the brand’s current focus. She said, “For now, we are just penetrating NCR. Right now, we are in 30 stores already as of today, but we are looking at 120 stores. That’s our penetration target.” She emphasized the exclusivity and wider reach of Beauty Formulas in the Philippines: “Beauty Formulas is exclusively available at Watsons.” She expressed her enthusiasm during her opening speech, saying, “It’s truly an honor and a privilege to see everyone today as we celebrate the arrival of everyone’s new BF: Beauty Formulas. So, you’ve probably seen the product online or even in Watsons maybe two years ago, right? But only in a few select categories. Beauty Formulas is back, stronger and wider, now proudly participating across skin care, body, hair, labor, and feminine hygiene categories.”
Beauty Formulas is back, stronger and wider, now proudly participating across skin care, body, foot, hair, paper, and feminine hygiene categories.
Abarquez beautifully summed up the brand’s role as a dependable ally. She said, “So, just like your boyfriend or your best friend, the one you go to when you’re feeling high or low, Beauty Formulas is here to be that reliable companion.”
Just like your boyfriend or your best friend, the one you go to when you’re feeling high or low, Beauty Formulas is here to be that reliable companion.
Meanwhile, Rosalyn Frayna, Marketing Lead of Bellafaccia Inc., detailed the values and vision of the brand, “Beauty is in the formula. It’s been tested, proven, research-based, and effective.” She highlighted Filipinos’ curiosity for new international brands and said, “Filipinos are curious about new brands, and we bring international beauty brands to the Philippines.” She added that their products focus on proven effectiveness, “We focus on what is effective rather than just following trends.”
Frayna pointed out their commitment to sustainability and inclusivity. “Our products are vegan, and most of our paper products are 100% biodegradable.” She also stressed the importance of education, helping consumers understand ingredients and suitable formulations. Frayna shared, “Our goal is to educate about ingredients, how to incorporate products into their lifestyle, and how to use formulas suited for tropical countries.” She acknowledged the climate’s impact, noting, “The Philippines loves Korean products, but some are too heavy for our climate. Our lotions and creams are lightweight and suitable.”
As the brand progresses, Frayna and Abarquez shared their aspirations, “Our goal is to grow, extend our product lines, and increase our presence across the Philippines.” They expressed confidence in the market’s potential and their financial goals.
While the Philippine market is increasingly digital and open to international influences, Frayna emphasized their core principles. She said, “Our brand is not trend-focused. It’s about effectiveness, proven ingredients, and quality.” She further explained the brand’s approach to product development. “Our products are carefully formulated, like our retinol that’s gentle enough for first-time users,” she beamed.
Our goal is to grow, extend our product lines, and increase our presence across the Philippines.
Content creators graced the event.
Finally, Frayna reaffirmed their broad vision. “We want to create a confluence of international beauty brands and local needs,” she said, aiming for nationwide accessibility. “Our products are targeted solutions, think Vitamin C, Retinol, and solutions that suit tropical weather.” She concluded with a message of steady growth and sustainability. “We see beauty as an everyday ritual, accessible and inclusive for everyone,” and “bringing international beauty brands here is about making quality, effective, and eco-conscious beauty products available and affordable. We want Filipinos to experience the best of global beauty without compromising sustainability or effectiveness,” Frayna continued.
In this climate of ongoing stress and economic challenges, Bellafaccia’s reintroduction of Beauty Formulas aims to empower Filipinos, proving that self-care and effective beauty routines are powerfully accessible and essential. As Abarquez touchingly stated, “So, just like your boyfriend or your best friend, the one you go to when you’re feeling high or low, Beauty Formulas is here to be that reliable companion.” Frayna also pointed out as a reminder, “Beauty doesn’t have to be expensive. Small self-love rituals can be powerful.”
Beauty doesn’t have to be expensive. Small self-love rituals can be powerful.
