PENSHOPPE officially opened its highly anticipated “All Together Now” Pop-Up today at the Main Atrium of SM Mall of Asia, marking the launch of the brand’s biggest campaign celebration of the year. The opening day drew strong attendance as PENSHOPPE unveiled the first wave of star-studded appearances for the two-day showcase.
The November 14 program featured Brent Manalo, Vince Maristela, Josh Ford, Charlie Fleming, Ralph de Leon and AZ Martinez, who joined fans and media to explore the interactive experience inspired by the All Together Now campaign. The pop-up highlighted PENSHOPPE’s newest pieces and immersive content spaces, reflecting the campaign’s message of unity, individuality, and the collective spirit of today’s youth.
This campaign marks the first time PENSHOPPE has brought all its endorsers together in a single shoot, a major milestone underscoring the brand’s continued commitment to elevating diverse and influential voices across fashion, entertainment, and youth culture.
“All Together Now celebrates how individuality shines when people come together,” the PENSHOPPE team shared. “This campaign unifies our ambassadors for the first time, showing what the brand stands for today: creativity, authenticity, and community.”
