Puregold Price Club Inc. continues to demonstrate that growth and inclusivity are connected. Now, with over one million active members in its Tindahan ni Aling Puring (TNAP) program, Puregold has transformed from a traditional retailer into one of the Philippines’ most effective grassroots economic enablers.
This evolution was especially clear during the 2025 Tindahan Ni Aling Puring Sari-Sari Store Negosyo Convention, held May 15–17 at the World Trade Center in Pasay City. Attended by nearly 50,000 sari-sari store owners and micro-entrepreneurs, the event was more than a celebration of loyalty—it marked a significant step in Puregold’s strategy to embed itself into the engine of the Philippine economy: the MSME sector.
“Our business’ impact isn’t measured not only by store count, but in lives changed,” said Ferdinand Vincent P. Co, President of Puregold. “When a sari-sari store thrives, a family moves forward, a community strengthens, and the economy grows from the ground up. By enabling our Ka-Asensos to succeed, we’re paving the road to thriving communities.”
What started 21 years ago as a store-based card initiative has grown into a nationwide platform for micro-entrepreneurship, linking product access, education, community development, and digital transformation. The theme of the 2025 convention, “Piliin si Aling Puring, Kayang-Kaya Umansenso,” emphasizes the idea that financial mobility—and even national growth—can be built one store at a time.
Puregold has developed programs for its TNAP members that go beyond discounts. Through initiatives like Mas Pinababang Presyo Araw-araw and Panalo sa Branded, members access high-margin, high-demand products that boost profitability at the shelf level.
Digitally, Puregold is also working to close the technology gap. Tools such as the Puregold Mobile App and P-Wallet enable online ordering, payments, and inventory management—allowing even small sari-sari stores to operate with the efficiency of a modern retailer and a community hub.
TNAP functions as a strategic engine for growth. By mobilizing one million MSMEs as both customers and distributors, Puregold taps into an extensive sales force that reaches every part of the country—an advantage few competitors can match.
The 2025 convention also highlighted strong collaboration with partner suppliers, who used the event to connect directly with sari-sari store owners. For FMCG companies and suppliers, Puregold’s grassroots platform offers large-scale, high-trust engagement.
In an economy facing inflation, MSMEs are vital for resilience. They make up 99.5% of all businesses in the Philippines and employ over 60% of the workforce. Yet many still lack access to formal distribution, financing, or technology. Puregold is addressing that gap—and turning it into a long-term competitive edge.
“We’ve always believed that progress should be shared,” Vincent emphasized. “And when we say ‘Tuloy ang Asenso,’ we mean it—for our members, our partners, and the country.”
