Filipinos have long been celebrated for their natural beauty, warmth, and vibrant personalities. In recent years, however, there has been a noticeable shift in how Filipinos approach beauty and wellness. From social media trends to celebrity endorsements, it’s clear that staying updated with the latest aesthetic innovations has become embedded in our culture.
Beauty enhancements normalized
We are no longer just following traditional beauty standards. Instead, we are embracing a more modern, sophisticated approach—one that combines science, technology, and a deep understanding of individual needs. Our passionate desire to look good extends beyond vanity. It is now about feeling confident and authentic in our skin, and doing so through effective, safe, and natural-looking treatments.
Host Debbie Then and Dr. Paul Francis Verano
What fuels this quest for self-enhancement? A big part of it is our country’s wealth of medical practitioners and dermatologists who are continuously trained in the latest developments. With expert care readily accessible, Filipinos are fast adopters of new procedures, especially those that promise immediate results with minimal downtime. During economic dips or challenging times, instant gratification trumps lengthy recovery periods for many, making advanced aesthetic treatments more popular than ever. Our culture’s resilience and optimism are reflected in this bold approach to beauty, where looking and feeling good remain priorities regardless of external circumstances.
Dr. Paul Francis Verano and businessman John Bilaos
Renewing beauty techniques
The developing beauty scene in the Philippines has paved the way for new clinics and wellness centers, like RenewPlus Medical Aesthetics in Makati. Opened in early 2024 and located on the second floor of The Lerato, RenewPlus exemplifies the Filipino dedication to merging technology with holistic well-being. It is a go-to place where clients can access a full spectrum of treatments designed not just to enhance appearance but to boost confidence from the inside out. The clinic’s philosophy emphasizes natural results—subtle, effective, and aligned with the emerging era of “undetected aesthetics,” where beauty is more about refinement than dramatization.
An Innovative Sanctuary for Natural Beauty
Co-founded by renowned dermatologist Dr. Paul Francis Verano and businessman John Bilaos, RenewPlus offers a comprehensive menu of services that appeal to a diverse clientele. Walking into the clinic, one immediately senses its commitment to understated luxury. The interior design, created in collaboration with luxury surfaces provider Pieni, features minimalist aesthetics with wood accents and soft finishes, fostering a calming environment. The reception area boasts Archer+ Pietra Intonaco, while the restrooms feature Archer+ Argilla finishes, creating a space that’s both serene and modern. It’s more than just a clinic—it’s a sanctuary designed to promote relaxation and confidence.
At the heart of RenewPlus’s innovative offerings is the use of advanced laser and body treatments, carefully tailored to ensure natural-looking results. Among these are laser therapies, which have become a mainstay in many Filipino beauty routines. Technologies like Hollywood Spectra, Lutronic Ultra, and Potenza RF Microneedling treat skin concerns from deep within, addressing pigmentation, scarring, uneven texture, and aging with precision. The Hollywood Spectra system, for instance, includes peels and toning treatments that brighten scars, deeply cleanse pores, and even out skin tone—all with minimal downtime, making it perfect for busy lifestyles.
Lutronic Ultra, a non-ablative fractional laser, is renowned for revitalizing skin texture and reducing pigmentation without disrupting daily routines. This is complemented by Potenza RF Microneedling, which combines radiofrequency energy with microneedling to tighten and firm skin naturally. For those seeking hair removal solutions suitable for all skin types, the clinic employs the Coolite Bolt, powered by triple-wavelength diode technology for safe, effective, and painless results.
Beyond the skin
While facial treatments lead the charge, RenewPlus also specializes in body contouring and skin rejuvenation. Ultherapy Prime, which uses focused ultrasound, lifts and tightens sagging skin, stimulating collagen production for a youthful appearance. The Spectra Glow therapy combines Hydrafacial with laser technology for a radiant, hydrated complexion, while Skin Reset, a comprehensive treatment, merges several modalities to address inflammation, pigmentation, and textural irregularities. For stubborn pigmentation and laxity, Cyno Glow (Potenza combined with Spectra) offers targeted solutions; for overall skin rejuvenation, Total Skin Solution integrates multiple treatments to combat acne scars and uneven skin texture.
Body contouring gets equal attention at RenewPlus through Venus Legacy, a non-invasive procedure that uses multi-polar radiofrequency and pulsating electromagnetic fields to tighten skin, reduce cellulite, and shape the body’s contours effortlessly. Clients also have access to a range of premium facials, including the Signature Facial and Hydrafacial Syndeo, as well as skin-pen microneedling that stimulates collagen growth on the face, neck, décolleté, and hands. These treatments are designed to complement each client’s unique goals—whether it’s smoothing out imperfections, brightening the complexion, or simply maintaining a youthful glow.
Personalized and holistic approach
What sets RenewPlus apart is its emphasis on personalized care and a holistic philosophy that balances advanced technology with genuine understanding of each client’s individual needs. Dr. Verano emphasizes that their goal is to empower clients to feel confident and beautiful both inside and out. Every treatment plan is tailored—combining different modalities when necessary—to ensure natural results that do not look overdone or artificial. This approach aligns perfectly with the current Philippines beauty trend of “undetected aesthetics,” where subtle enhancements accentuate one’s features rather than mask them.
Beyond technical expertise, RenewPlus prioritizes creating a calming environment that encourages relaxation and confidence. The minimalist, luxurious interior design, with warm wood accents and soft finishes, was crafted to make clients feel welcomed and pampered. The collaboration with Pieni—using Archi+ Pietra Intonaco and Argilla finishes—underscores their commitment to a sophisticated yet soothing space. These details matter because they reinforce the clinic’s mission: to be more than just a beauty center, but a sanctuary for self-care—an oasis where renewal and reimagining become part of everyday life.
Why RenewPlus Matters in the Filipino Beauty Scene
In a country where beauty standards are continuously evolving, RenewPlus’s arrival signals a new chapter in Filipino aesthetic practice—one that harmonizes tradition with innovation, natural enhancement with technological sophistication. Filipinos aren’t merely chasing trends—they are leading them, thanks to our access to skilled medical practitioners and a burgeoning industry revolutionized by science. Whether through treatments like laser resurfacing, RF microneedling, or body contouring, the goal remains the same: to help individuals look and feel their best through safe, effective, and personalized care.
The clinic’s emphasis on holistic wellness—addressing skin concerns, promoting skin health, and encouraging confidence—mirrors the Filipino value of “bayanihan” or communal support. It’s about uplifting each other in a fashion that is refined yet accessible, modern yet rooted in genuine care. With its comprehensive treatment menu, luxurious ambiance, and expert team, RenewPlus is poised to become a flagship in the Philippines’ thriving aesthetic landscape.
Embracing the Future of Beauty
As we step into this new era of “undetected aesthetics,” RenewPlus Medical Aesthetics exemplifies how Filipino beauty and wellness are evolving—more natural, more sophisticated, and more personalized than ever before. Whether you’re preparing for a special event, seeking a confidence boost, or simply striving to maintain your health and appearance, the clinic offers innovative solutions with visible results and minimal downtime. It’s a reflection of our culture’s resilience and a testament to our country’s capacity to embrace technological progress without losing sight of our innate beauty.
In the end, beauty for Filipinos is more than skin deep. It’s an ongoing journey toward self-love, confidence, and well-being—nurtured by science, guided by expertise, and defined by authenticity and self-love.
Renewplus Medical Aesthetics is located at 2F The Lerato Tower, MakatiFor appointments and inquiries, you may contact the clinci at +63 917 143 9780 or follow them on social media @renewplus.ph.
