In today’s health-conscious landscape, a surge of new beauty brands has emerged, emphasizing the importance of holistic well-being alongside outer beauty. As consumers become more aware of the link between internal health and external radiance, these brands seek innovative ways to communicate their message. One of the most impactful strategies has been enlisting celebrity ambassadors, leveraging their influence to reach a broader audience and promote a message of confidence and self-care.
In a grand launch last week, S&J Beauty, an emerging player in the cosmetics and personal care sector, unveiled its latest developments at Seda Vertis North in Quezon City. Despite being relatively new, the brand has made significant strides with its flagship product.
The event also marked a major milestone for the brand as it officially welcomed two GMA personalities as ambassadors, Sparkle artists Anthony Constantino and Max Collins.
Hosted by Sparkle artist Hannah Arguelles
S&J Beauty founder and CEO Jhazz Bonifacio expressed her excitement about the expansion, “I was a little nervous, but the enthusiasm has surpassed my expectations. I started this brand to help people boost their confidence, and I’m grateful to have everyone here supporting this journey.”
She highlighted her dedication to addressing common skin concerns with products sourced from Japan. Additionally, the company has introduced wellness drinks aimed at supporting skin health from the inside out.
Ms. Bonifacio shared her perspective on this milestone: “Today signifies a significant step for A & J Beauty. I see the hard work Max and Anthony bring to the brand, and I believe in the effectiveness of our products—I personally use them.”
The brand’s wellness offerings encompass supplements that support various health goals, including weight management, immune boosting, collagen production, stress reduction, mental clarity, muscle growth, and energy enhancement. Among the favorites is Milky Melon, known for its anti-inflammatory effects. The concept is straightforward — nourishing the internal body results in a radiant external appearance — hydration, focus, energy, and glow all originate from within.
Available in flavors such as Milky Avocado, Cucumber Lemonade, Curvé Coffee, and Milky Melon, these drinks aim to promote overall wellness. Max Collins shared her personal experience, “As a busy mom juggling work and family, simple happiness matters. Curvé Coffee helps curb my appetite and keep me energized. I’ve known Jhazz for a while and trust her vision—she’s passionate about empowering women. I wouldn’t endorse something I didn’t believe in, and her goal to uplift women aligns with my values.”
This collaboration highlights S&J Beauty’s commitment to quality and empowerment, showcasing the importance of authenticity and shared values in successful endorsements. With Max Collins and Anthony Constantino now part of the brand’s ambassador roster, the future looks promising for those seeking confidence that radiates from within.
