Sue Ramirez reached a major milestone with her brand loyalty and emerged as the 2026 Calendar Girl for Ginebra San Miguel. Previously one of the brand ambassadors for GSM Blue, Sue’s new position showcases her growth and connection with the Ginebra San Miguel family.
Reflecting on her favorite layouts, Sue expressed, “Well, probably because I’m a beach babe and totoong umiinom ako ng gin sa tabing dagat. So, it’s probably the beach layouts that I like the most.”
As she takes on the title of the new “Street Siren of Ginebra San Miguel,” Sue shared her feelings, “It feels very empowering. More than anything, when they told me na ‘yung concept is magiging ‘The Siren,’ natuwa talaga ako kasi it embodies strength and confidence and also, authenticity, na talaga naman those are the values that I uphold and I have worked for for a long time.” Her sentiments go beyond aesthetics, encapsulating the essence of empowerment, as she added, “I think being a calendar girl is not just about being sexy, it’s owning your power, your voice, your story…”
Having been part of the Ginebra family since 2018, Sue describes her enhanced role, “I really feel like I have a bigger responsibility na it’s not just GSM Blue that I’m representing… It’s a much, much bigger responsibility for me. So, when I found out, of course, I gave myself a pat on the back, and parang sinabi ko na ‘wow, girl. I made it!’” She views her selection as a blessing and an opportunity to shine, saying, “Never say die, i-manifest mo at mapupunta sa’yo.”
At the recent media launch held at the Manila Diamond Hotel, Ginebra San Miguel unveiled Sue as their calendar girl. She described her joy: “When I received the wonderful news, I cried tears of pure joy. I honestly didn’t expect to come back or get this chance again. It was something I had prayed for.”
Ron Molina, GSM’s AVP for Marketing, emphasized the significance of Sue’s selection: “Nobody else embodies the modern Siren quite like Sue Ramirez. She represents a woman who not only turns heads but also inspires others through her confidence, authenticity, and passion.”
Before taking on this glamorous journey, Sue faced adversity with two injuries that delayed her progress. However, she transformed that setback into motivation, “It became my wake-up call—to live healthier, to eat better, and to move again.” For her, being a Ginebra San Miguel Calendar Girl symbolizes self-love and discipline, showcasing the multifaceted nature of beauty and health.
Each layout of the calendar reveals different aspects of Sue, from playful to strong, reflecting the various facets of the modern Filipina and embodying the “never-say-die” spirit of Ginebra San Miguel. She enthusiastically shared, “We have so many creative concepts!” From “Sporty Siren,” which highlights basketball’s team spirit, to the “Beach Siren,” evoking serene waters, each concept resonates with familiar Filipino culture.
Emboldened by her experiences, Sue asserted, “I’ll bring Sue to the table. I’m very fearless. I know who I am… They’ll see my fearlessness.” As she hopes to inspire others through her 2026 calendar, she encourages, “If I can do it, so can you. Don’t give up on yourself. Claim your blessings and work hard for them.”
